In India, a unique demographic, often referred to as the “sandwich generation,” is caught between the responsibility of caring for their young children and their aging parents. This responsibility is not only a cultural obligation, but also a legal one, as per Article 41 of the Indian Constitution and the Maintenance of Parents and Dependents Bill of Himachal Pradesh in 2001. The role is both rewarding and challenging, with high emotional, physical, and financial demands.
In this demographic is Anjali, a 45-year-old bank manager from Jubilee Hills, Hyderabad. Like others in the sandwich generation, Anjali faces the challenges of caregiving and high living costs, coupled with a desire to ensure her family’s health and financial security. Enter personalized health insurance, a solution to the growing concern of financial planning and healthcare costs.
